I went to the Freitag store yesterday with P. Pretty much a must-do pilgrimage for anyone visiting Zurich. Man, those bags are expensive!
Freitag bags are a Zurich invention and they have a funky store made from a vertical stack of old shipping containers in Zuri West (the newly hip, ex-industrial, inner-city area of town). I’ve been past the store a few times but this was the first time I entered it. As you can imagine, it’s not exactly a buggy (stroller) friendly building.
We’ve been experimenting with leaving the buggy behind, which is what we did. The transport here is so easy and there’s LOTS of it. So we caught a tram to a park I’d spotted a few days ago on an earlier random tram trip. Then I checked the map and realised I could get a bus across to Hardbrucke/ Zuri West to Freitag. Win.
I’m hoping to get one of the bags as a gift for someone back in London. It seems like a useful, cool, practical thing that is also very “Zurich”. They do cost a lot and I am happy to pay the money, but what if the recipient doesn’t like it? They’re all a bit old and beaten-up looking (which is the point – the bags are made out of recycled truck tarpaulins) but it might not be to everyone’s taste. I find present buying so hard, for pretty much this exact reason. I want to get people something great, but if they don’t love it, I’d rather not spend so much, add to the unwanted tat of the world etc. And, if I’m brutally honest, maybe I’m just worried they won’t know how much I paid and therefore, how much I value them… it’s awful that it feels like money= an expression of worth/value in this instance.
On a positive note, you get an amazing view from the top of Freitag tower, although I didn’t take any pics, d’oh – next time! And it was fun to browse all the different bag designs. Plus I’m sure hefting a 15kg? child the whole way to the top was good exercise.
I came home and looked Freitag up and, grudgingly, can kinda see why they cost so much. I guess, like most Swiss-made things I’ve come across so far, it falls into the “reassuringly expensive” category. If you pay that much, you’re hopefully buying something that’s very good quality, sustainably & locally produced, non-sweatshop etc. And hipster as hell, of course.